According to Zillow, the average price of a home in Canada was $ $75,357. This represents a 7.4% year-over-year increase, with home values expected to rise continuously throughout the year. Since homeownership is out of reach for many Canadians, the demand for rentals remains high. In 2020, about 33% of Canadians lived in a rental property.
In this highly competitive rental market, you must find ways of making your property stand out in order to attract tenants. Here are four things that will make your rental property stand out online:
A catchy title
When looking through rental property listings, your title is usually the first thing people see. You must therefore have a title that compels them to read more. Mention the location, type of property, rental price, number of bedrooms and bathrooms, and its best features.
Example: $1,800 – 3 Bed/2 Bath Condo in Oakville, ON with Pool and City Skyline Views
A great property description
Your description should highlight all the features that make your property unique. This includes walk-in closets, tall ceilings, backyard, sunny windows, granite countertops, and a fireplace. Use persuasive descriptors like “upgraded,” “luxurious,” “charming,” “urban,” “warm,” “upscale,” “vintage,” or “newly renovated.” In addition, you should mention nearby attractions such as bars, parks, nightlife, coffee shops, and malls. Finally, be sure to include the rental property address, dates of availability, and landlord/ owner contact details in your description.
The importance of photos in rental property listings cannot be overemphasized. (For complete details, check out our blog on which photos to use here: “The Photos That Sell Homes (in summer)” Fortunately, you don’t need expensive equipment or professional photography to get great photos. A good smartphone camera will work just fine. However, be sure to clean and tidy up the interior and exterior of your home before the shoot. The property should be completely uncluttered, with no personal items appearing in the photo. For best results, take photos during the day to take advantage of natural light. You could even consider staging your home to make it look more appealing to tenants.
A video tour
Complement your photos with a video tour of the rental property. The video should highlight all the spaces of your rental unit including the elevators, stairwells, common areas, closets, the inside of cabinets, and storage space. Keep your doors open so you can move from one room to another effortlessly. Once you’ve edited the video, upload it on YouTube and attach the link to your property listing.
With these simple tips, you will stand out from the competition and boost your occupancy rates. If you need professional help with property investing, get in touch with us.